DX Lecture
We support your challenge to turn DX into a growth engine for your business.
Purpose of the DX lecture: Customer-centric future strategies
The purpose of this presentation is to systematically introduce advanced DX cases and initiatives in the American retail industry to management and practitioners involved in Japan's distribution and retail industries, and to provide insights that are directly relevant to their own company's strategy planning and on-site reforms.
The term "DX" is widely used in the Japanese market today, but in reality, in many cases it is limited to the introduction of IT tools and improving business efficiency, and does not often lead to true transformation.
This lecture will redefine DX as a customer-driven value creation process, rather than simply viewing it as a means of digitalization. To achieve this, we will deepen our understanding from the perspectives of data utilization, customer understanding, and building new revenue models, against the backdrop of actual changes in the retail industry and shifts in consumer behavior occurring in the United States. This lecture is not simply a place to gain knowledge; it aims to help participants envision the direction their company should take in the future and inspire them to take their next steps.
Practical knowledge learned from US retail DX cases
The content of the lecture will focus on the digital transformation initiatives currently being undertaken by leading American retailers such as Walmart, Amazon, and Target.
For example, it covers a wide range of areas, including retail media strategies that utilize apps and membership bases, personalization measures that combine purchasing data and AI, and innovations in the logistics field such as automation and drone delivery. However, rather than just introducing case studies, it also delves into the background of these measures, such as "why they were successful" and "how they are improving the customer experience."
It also focuses on identifying the cultural and organizational challenges that Japanese retailers face when pursuing similar initiatives, and explaining them in a way that can be put to practical use. Rather than simply introducing trends, the content combines strategic perspectives with connections to on-site practice, making it valuable for a wide range of readers, from managers to on-site personnel.
Aiming to evolve DX into a management strategy
The main aim of this lecture is for participants to take home the realization that "the essence of DX is customer-driven innovation" and to make their own company's DX promotion effective and reproducible.
What participants gain from the US retail case study is not simply knowledge of new technologies, but a framework for advancing change through collaboration between frontline and management based on customer understanding. Through this learning, participants are designed to objectively review their company's current situation, leading to specific goal setting and the development of action plans.
The lectures will provide "learnings that can be put to immediate use" by presenting not only theory but also methods and perspectives that can be applied in the field. Another important aim is to have participants recognize DX not simply as a means of reducing costs, but as a management strategy that enhances customer experience and creates new revenue sources. Ultimately, the aim is for participants to be able to exert influence both inside and outside their own companies as "drivers of change."