DX consulting cases
Introducing past consulting cases.
① Designing and accompanying support for a US retail DX inspection tour
【subject】
Distribution companies, manufacturers, wholesalers, advertising agencies, startups
[Value provided]
・Visit retail and IT companies in the US (Los Angeles, San Francisco, Seattle, Dallas, New York, etc.).
- Real-time explanation of local US app, retail media, and data-driven strategies.
・Increase the depth of the visits by providing devices for experiencing American retail apps and giving lectures on how to use them.
・After returning to Japan, we hold an after-report meeting. We also provide support for creating report materials and internal explanation materials.
[Case Study]
- Designed an inspection tour for the management team of a nationwide drug store company, focusing on drug stores such as CVS and Walgreens.
We will experience and explain on-site how to use retail media in sales areas, distribute in-app coupons, and utilize digital signage.
After returning to Japan, he provided support for reviewing the design of manufacturer-sponsored promotions and implementing promotional designs centered around apps.
・Conducted a customer experience tour of Target, Whole Foods, Amazon Go, etc.
In the workshop after the tour, we concretely discussed "how it differs from sales promotion activities in Japan" and "how to change it to a customer-centric flow."
Contributed to reviewing domestic retail media strategy.
- Designed a tour for Walmart, Best Buy, and Target that allows visitors to experience the connection between connected TV ads (Roku) and in-store visits.
It recreates how a local app incorporates a sales promotion flow after exposure to a commercial, and provides a structural explanation of the shopping experience that lies beyond television.
・A tour was held with the theme of "Experience logistics of the future" for management who are looking ahead to the future of the retail industry.
Experience a live delivery demo using Walmart's drone delivery services, "Wing" and "Zipline."
Witnessing the process of products being delivered by air within minutes of ordering, I imagined the possibility of redefining the last mile.
② Data-driven DMP/CDP construction, ID-POS data utilization, and implementation support
【subject】
Distribution companies and manufacturers
[Value provided]
- Introduction of data-driven initiatives by American retailers and manufacturers.
・Based on examples of DMP/CDP usage (customer-specific policy implementation), we propose DMP/CDP construction and data utilization design suitable for Japanese companies.
- Marketing support that combines ID-POS data, store purchase data, and 1st party data.
- Supporting internal systems to utilize data rather than just collecting it.
[Case Study]
・Developed CDP as an in-house service, supporting data deepening and data-driven initiatives through collaboration with third-party data.
・Support for manufacturers in integrating ID-POS and app member data, and automating reports through collaboration with AI and BI tools.
③ Original retail media development, implementation and advertising strategy support
【subject】
Distribution companies and manufacturers
[Value provided]
・Designed Japanese version of measures based on examples of American retail media (Walmart Connect, Target Roundel, etc.).
- Introduction of a system that allows retailers to have advertising value as their own media, preparation of sales materials, and human resource development.
・Proposing combinations such as store promotions x apps x videos x CTV (connected TV).
[Case Study]
・Supported the development of retail media for local drug stores that combines ID-POS, apps, video ads, and geo-targeting.
④ Seminar and in-house training instructor (DX promotion)
【subject】
Distribution companies, manufacturers, wholesalers, advertising agencies, startups
[Value provided]
・Provide input from your company's perspective based on the latest local US cases (NRF, CES, Google Cloud Next, etc.).
・For those in the field: Easy-to-understand explanations of app and CRM implementation cases.
・For executives: Lectures focusing on DX strategy and internal involvement design.
[Case Study]
- At a training session for executives of a domestic distribution chain, a DX implementation roadmap was presented based on the findings of a visit to the United States.
⑤ Support for entering the US market, on-site inspections and strategic advice
【subject】
Distribution companies, manufacturers, and startups (companies considering expanding overseas)
[Value provided]
・Support in developing entry strategies tailored to the actual situation based on an understanding of local American business practices, distribution structures, pricing, and in-store promotions.
・On-site inspection tour planning + explanation of the current situation of buyers and retail chains (Walmart, Kroger, Target, Whole Foods, etc.)
・Investigating the feasibility of product introduction, analyzing store categories, benchmarking competitors, and advising on sales channel selection.
・Support for localization of app and EC strategies (improving English UX, designing user surveys)
・We can also assist with considering entering the D2C market with companies such as Amazon.com and Walmart.com.
*We can also provide support for the implementation and operation of Amazon Ads and Walmart Connect.
[Case Study]
- Supporting food manufacturers entering the US market.
Conducted category inspections and local price research at CVS and Trader Joe's, and reflected the results in product improvement and sales promotion proposals for North America.
・Supported a cosmetics manufacturer in expanding into the US market and provided support for the introduction and operation of retail media.
Achieved improved CVR and ROAS through a marketing strategy tailored to local customer segments, contributing to expanding sales channels and improving profit margins.
- Supporting a restaurant chain planning to expand into the US.
We support the development of store opening strategies by conducting research on local competitors and analyzing price ranges, locations, target demographics, and trends.
⑥ Small start AI introduction proposal
【subject】
Distribution companies, manufacturers, wholesalers, startups
[Value provided]
- Designing the introduction of generative AI to business support (responding to inquiries, sales promotion measures, manual creation).
・Support for using ChatGPT, Claude, Gemini, etc. and helping them become established.
-Explanation of real-life examples of how AI is being used in the Japanese and American distribution industries.
[Case Study]
・Providing AI implementation proposals and business support for the retail industry.
・Providing training for manufacturers on how to use AI to automatically generate promotional materials.
⑦ Writing and Contributions
【subject】
Media outlets, news organizations, etc.
[Value provided]
- The knowledge gained through on-site experience in the American retail industry and through supporting the digital transformation of Japanese companies is communicated in an easy-to-understand and strategic manner.
・Through contributions to specialized media and corporate-owned media, topic-specific columns, commentary articles on industry trends, etc.
Providing readers with practical tips and suggestions.
・Not only can we introduce concepts, but we can also act as writers and coordinators who can put into words DX perspectives that can be used in the field.
- Customization is possible for each industry, such as retail, manufacturing, and advertising.
[Case Study]
-Contributing to specialist magazines and industry media.
Why choose us?
Why is Hirabayashi Shu's consulting different from others?
The reason my consulting is chosen is not just because of DX theory or trendy technologies,
We are extremely particular about implementing strategies and creating designs that are useful in the field.
Behind this is the practical experience he has gained at the forefront of the digital field at companies such as Transcosmos, GMO, and Netyear.
I have promoted digital transformation both inside and outside the company.
In addition, we have provided support to many manufacturers and retailers, helping them shift their perspective from product-centric to customer-centric,
We are well versed in industry-specific issues, such as building data-driven decision-making criteria.
Hirabayashi Shu's greatest strength
Furthermore, I have been studying American digital marketing for over 20 years,
Through my experience traveling to the US four to five times a year, I have always been able to absorb the latest knowledge directly from the local area.
You can operate stores such as Walmart, Amazon Go, CVS, and Target using your smartphone.
Experience apps, retail media navigation, drone delivery, and more.
The premise for this is that I have experience working in the field as a personal importer and buyer, and have gained a firsthand understanding of the reality of purchasing and selling products.
That is why I have a unique perspective that bridges the gap between theory and practice, and strategy and practice, allowing me to make proposals tailored to the realities of Japanese companies.
For cutting-edge themes such as CDP, ID-POS, retail media, and generative AI, we will clarify "where, for whom, and how to use" rather than just on paper.
We believe that the value lies in combining ease of understanding with design capabilities that lead to results, rather than simply proposing an implementation.
We are on the front lines, think from the perspective of people struggling with practical issues, and deliver digital utilization as something tangible.
That is the core of my consulting practice, Hirabayashi Shu.