Aiming to evolve DX into a management strategy

The main aim of this lecture is for participants to take home the realization that "the essence of DX is customer-driven innovation" and to make their own company's DX promotion effective and reproducible.

What participants gain from the US retail case study is not simply knowledge of new technologies, but a framework for advancing change through collaboration between frontline and management based on customer understanding. Through this learning, participants are designed to objectively review their company's current situation, leading to specific goal setting and the development of action plans.

The lectures will provide "learnings that can be put to immediate use" by presenting not only theory but also methods and perspectives that can be applied in the field. Another important aim is to have participants recognize DX not simply as a means of reducing costs, but as a management strategy that enhances customer experience and creates new revenue sources. Ultimately, the aim is for participants to be able to exert influence both inside and outside their own companies as "drivers of change."